Iconic rapper and entertainment mogul Ice Cube has released his new single, “IT’S MY EGO,” featuring production from Grammy Award-winning producer E-A-Ski.

The track is a teaser for his upcoming album “MAN DOWN,” set to release on November 22.

The official music video, directed by Gabriel “VideoGod” Hart, showcases Ice Cube playing multiple characters and delivers a powerful message of self-expression and authenticity.

With sharp lyricism and a hard-hitting beat, “IT’S MY EGO” reflects Ice Cube’s signature style and encourages listeners to stay true to themselves.