Target is being criticized for its obviously false Black Friday promotions. A TikTok user revealed sticker prices advertised as “Black Friday” were the same as everyday prices.

As one TikTok user said, “This is why I stayed in bed relaxing!” others expressed wonder. “You are exposing their secret.”

According to research, most Black Friday discounts were cheaper at other times of the year. CNBC says none were cheaper on Black Friday.

DealNews.com consumer analyst Julie Ramhold told the station, “I don’t know that Black Friday has the same level of value that it did years ago.” The Impact Lawyers say the tactic can deceive consumers into thinking they are getting a better price; therefore, regulators may fine and penalize businesses that use it.

Did you participate in Black Friday this year?