SZA Launches Her Own Beauty Brand As Tie-In With Kendrick Lamar Tour

SZA has launched her own beauty brand called Not Beauty, debuting with three shades of lip gloss. The singer has been teasing the product at recent appearances and explained that she wanted to create something that works for her and uses high-quality ingredients. The brand’s name, Not, represents a reminder to be authentic and not try to imitate other brands. The lip gloss will be available exclusively at pop-up activations on the Grand National tour with Kendrick Lamar. The tour kicks off in April and includes stops in various cities, including Toronto, where SZA playfully responded to questions about a potential appearance by Drake.

NEW YORK, NY – JANUARY 28: Recording artist SZA attends the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City. (Photo by Axelle/Bauer-Griffin/FilmMagic)

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